Designing and development of your website is an important task. If you don’t make the correct decision up front, you could spend countless hours and resources transitioning to a new platform. Two popular CMS platforms, for those with digital marketing in mind, are WordPress and HubSpot.
In this article, we explain what makes each platform unique, along with the benefits and limitations of each so that you can make the best CMS choice for your website.
HubSpot is not a CMS, but a COS — Content Optimization System — a name seal up by HubSpot. HubSpot is an marketing automation platform for websites. The purpose or benefits revolve around the tools to get more visitors, convert more leads, and close more customers. Having the platform built for this purpose is a factor to consider when designing your main website.
HubSpot offers additional tools for email and social media, including the ability to create smart lists that will update over time, and send targeted emails based on criteria like pages visited and comments made on social networks. WordPress doesn’t offer any of these functions, though some are available through plugins.
What about cost? WordPress can be downloaded for free, and it’s possible to set up a simple blog at no cost. But for any more advanced use, there will be costs. HubSpot is not a free platform, and there are costs for design and develop a website in HubSpot.
HubSpot has main three subscription plans, Basic, Pro, and Enterprise. Each plan comes with more stuff including the COS smart blocks which tailor content to the user based on their state in the sales funnel. Basically if they are a lead or customer.
HubSpot will claim that their platform offers more functionality than WordPress and is not simply a tool for improving a site’s organic Google ranking. While this may be true, many of the additional features available in HubSpot are also available for WordPress at a significantly lower cost (or free) using a number of third party tools and plugins.
HubSpot offers a support forum and US-based customer service reps to help users who have an active account. They also provide great marketing advice and tips through their website, inbound.org and HubSpot Academy. HubSpot, as always though, is more marketing focused than design or development focused. Meaning, if you have questions on marketing, they are great, but it may be harder to find the free technical advice, you need in the HubSpot community.