Search Engine Optimization (SEO) is the name given to the activity that attempts to improve search engine rankings in search engine. In our digital era, it is one of the most important aspects to consider when building a business. It enables your business to become visible to potential customers and clients, is an effective branding strategy and helps drive more traffic to your website.
Here are some tips I have viewed, I would like to share them with you:
1. Search Engines should find and Crawl Your Website’s URLs
Search engines like Google, Bing, Yahoo, DuckDuckGo etc. crawl the Internet to find Web content and return it to update their massive databases. Online marketers can craft their website content by tracking the most popular Internet search terms related to your business (with tools such as Google or Bing webmaster tools or Google Analytics), and ensuring their website contains those terms. Remember, it takes a few months for SEO to start kicking in, so the sooner you start, the sooner you’ll see results.
The first step is to make sure your website is welcoming search engines and guiding them deeper into your site. To do this effectively:
- Website‘s URLs should be user friendly.
- Avoid technologies that are not search-friendly, such as Flash, infinite scroll or content embedded within images
- Include a site map to show the search engines all the content you have, and keep your site map updated.
- Create links within the content of your site that lead to other relevant pages.
2. Use Keywords to Optimize for Search
Before you start to write content, do some research and plan it around effective and relevant keywords. Keywords are the terms Internet users enter into a search engine. Search engines look for the best match to what the searcher is looking for, so make sure your content contains the relevant keywords people are using. A few general rules:
- Stay away from jargon and acronyms.
- Use different variations of the same keyword.
- Use keyword research tools to see how frequently keywords are searched and get ideas for keywords you hadn’t considered. There are plenty of free third-party tools online such as Google AdWords or WordTracker.
- Sprinkle keywords throughout the content in a way that is natural to the reader, and not forced.
3. Use Search Engine Marketing (SEM) and Email Marketing to Drive Visitors
Search Engine Marketing or SEM, is a way of gaining traffic by purchasing ads on search engines. Like SEO above, it relies on keywords that put your ads into the paid advertising section of the search results page.
Many small businesses credit SEM for attracting new customers. Depending on the competition in your business, relying on unpaid, organic Web traffic via SEO may leave your business far back in the rankings. By paying for SEM, you have more control over the specific keywords that will promote you, as well as where you will appear on the search results page.
The largest search engines, Google, Bing and Yahoo, each have fairly simple programs to get started. You determine the key words or search phrase as well as the amount you are willing to spend (per click and/or per day). Most of them offer simple programs that require you to fill out a form and put a certain amount of money down as credit; you can also use a credit card to pay as you go. Like anything new, start small with paid SEM and add complexity (and budget) as you learn more and see results over time.
Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program by setting goals that support your overall marketing and business goals. Collect customer names and email addresses to build your business’s email list; you can do this by collecting them in-store or on your website.
Once you have your list, choose an email marketing service provider that can provide design templates, send the emails for you and help you comply with CAN-SPAM and privacy regulations. Track the results of your email campaigns using analytics tools from your email marketing service provider, and update your email database regularly to ensure the addresses are still current.
4. Content Marketing: Quality AND Quantity
Once you’ve identified your target search terms, you’ll want to sprinkle them throughout as much high-quality, rich educational content as possible on your site.
Gone are the days when a product page or blog post or two could serve as your sole lead-generation assets for the month.
Nowadays, with more and more content on more and more websites, the bar has been raised for both the quality of your content, and the frequency with which you update your site’s content.
Quantity applies to generally keeping the interest of your readers, but more importantly, it keeps the search engines fed and happy, and keeps your business coming up in search results.
5. Be Social With Your Content
Businesses of all sizes have in common the need to spread their messages and content via social media that reaches their audiences.
Today, your business’s social networks can be critical in increasing and advertising the content on your site. Social (and real-life) networks are prime opportunities for content delivery, too.
Just imagine what a trend-setting guest blogger or subject-matter expert interview could do for your company’s visibility and credibility!
I hope this article helped you to know why Search Engine Optimization for website.
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